Bracell Papéis

About us

Bracell Papéis is Bracell’s consumer products business unit, offering tissue paper (such as toilet paper, paper towels and napkins, in addition to a broad portfolio of the Professional line for companies), as well as baby diapers. We are the second largest manufacturer of tissue paper and diapers in the northeastern Brazil and have recently expanded our presence in the Southeast, South, and Central-West markets of the country.

With facilities in Feira de Santana (Bahia state), São Gonçalo dos Campos (Bahia state), and Pombos (Pernambuco state), we are also building a state-of-the-art factory in Lençóis Paulista (São Paulo state). Our brands include Supra premium toilet paper, Familiar and Velud value toilet papers, Absoluto paper towel, Fofura diapers, along with a comprehensive Professional line. We seek to make a difference in every detail, improving people’s lives and focusing on sustainable resource development and product innovation.

Facilities

Situated in the heart of Brazil’s wealthiest state, the mill is nearing completion and will rank among the most modern and sustainable in the country. In conjunction with one of the largest dissolving pulp production facilities in the world, Bracell Papéis São Paulo can operate without fossil fuels, with a portion of its energy sourced from the largest industrial solar panel installation in Latin America.

Its strategic location ensures efficient logistics, providing access to major markets in the southeastern Brazil and being located just 300 km away from São Paulo, the largest metropolitan region in South America, as well as northern Paraná and southern Minas Gerais, key markets within the nation. The mill will feature a state-of-the-art technology, fully automated product storage system, facilitating rapid and secure shipping, complemented by a modern container area that enhances the expeditious export of jumbo rolls through Santos, the location of the country’s largest port.

Our business

Bracell Papéis aims to make a difference in every detail by producing tissue paper products. This kind of paper is known for its softness, lightweight nature, and high liquid absorption capacity, and is used for toilet paper, paper towels, napkins and diapers.

Our portfolio includes options for domestic consumers through hygiene and cleaning products in the Consumer line, products for companies in the Professional line, as well as the foreign market through the export of jumbo rolls.

CONSUMER

PROFESSIONAL

JUMBO ROLL

Sustainable
growth

Our products are created from sustainably planted and managed eucalyptus trees, featuring our own pulp, certified by PEFC.
In Lençóis Paulista (SP), we operate with the largest industrial solar panel in Latin America, facilitating the integration of renewable energy into our operations.
Operating without fossil fuels in Lençóis Paulista (SP), we help reduce carbon monoxide emissions in the atmosphere. We are the only tissue paper mill in Brazil that uses 100% green energy.
Recycling and properly disposing of industrial waste reflect our commitment to the planet.

Products and Brands

We are specialized in hygiene and cleaning products, including toilet paper, paper towels, napkins, and baby diapers. Our portfolio offers options tailored to both domestic consumers and large corporations, featuring brands with a strong market presence. Discover our brands!

Southeast
Northeast

What they say about Bracell Papéis

Bracell Papéis represents our foray into consumer products and will serve as a catalyst for the company’s expansion throughout Brazil. We are pleased to embark on this strategic initiative.

Expectations are at an all-time high because what was good has only gotten better. Since the acquisition of our company, we’ve deepened our understanding of Bracell’s values. Today, the entire team shares a feeling of pure happiness and soaring expectations for the company.

At Bracell Papéis, I’ve witnessed the importance of planning and organization in our daily operations to ensure security, reliability, and solid processes. We are just beginning, with the aim of growing further as a company and as professionals.

I take great pride in working at Bracell. In a short time, I’ve witnessed many positive results in our work environment, which has exceeded all my professional expectations.

Being part of Bracell Papéis has been an amazing experience. The culture of collaboration and the support from the team make every challenge easier to overcome.

With Bracell’s arrival, we feel a strong sense of belonging and appreciation. The company recognizes our potential to develop skills and achieve new professional heights.

My expectations are high because, even in such a short time, we’ve seen how much Bracell values and develops its people. For example, I started as an intern and was promoted to PPC Analyst.