Praveen Singhavi
Bracell President
Leadership
With over 25 years of experience in team management, Praveen Singhavi leads more than 11,000 employees at Bracell’s units in Bahia and São Paulo, focusing on creating an efficient and sustainable business.
He served as president of APRIL, Bracell’s sister company within the RGE Group, for 15 years. Previously, he held various roles within the company, emphasizing financial management and business control.
Praveen holds a Bachelor of Science degree from Maharshi Dayanand School, a Diploma in Accounting from the Institute of Chartered Accountants of India, and a Diploma from the Institute of Company Secretaries of India.
Guilherme Araújo
Chief Operational Officer
With over 30 years of experience in the pulp and paper industry, including the last five years at Bracell, Guilherme leads the company’s operations in Bahia, focusing on high performance and continuous improvement in industrial and forestry operations. He holds a bachelor’s degree in Chemical Engineering from the Universidade Federal do Rio Grande do Sul and an MBA in Economics and Business Management from Fundação Dom Cabral.
Eduardo Aron
General Director of Bracell Papéis
Eduardo has 30 years of experience in the consumer products industry. He has worked at companies like Johnson & Johnson and Kimberly-Clark, leading the global Baby Care department. Since 2014, he has been General Manager for both national and international companies, including Pfizer, Santher, and most recently, Bracell, as General Director of Bracell Papéis in Brazil. He holds a degree in Business Administration from Fundação Getúlio Vargas and has pursued specializations at Universidade de São Paulo, Columbia University, and Stanford University.
Rudine Antes
General-Director of Bracell BA
Rudine has 28 years of extensive leadership experience in the pulp and paper Industry across 4 continents and 17 mill sites in South America, North America, Europe and Asia. Rudine holds a Bachelor degree in Industrial Chemistry from Universidade Federal de Santa Maria – Brazil, specialization in Strategic Innovation through Massachusetts Institute of Technology – USA, a master’s degree in pulping technology from Helsinki University of Technology and a Doctor degree in Chemical Engineering from Aalto University – Finland.